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Job Purpose: Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, social and display channels, as well as effectively manage and optimize each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts on a daily basis, organize workflows and deliver on deadlines. Responsibilities: Paid Search Planning:

• To manage and deliver Paid Search planning activities. Develop and update the operational digital marketing plan to align the plan with business goals; contribute to the overall alignment of the marketing plan to the goals of the business.

Marketing Campaign Development:

• Develop tactical Paid Search strategies to assist in the achievement of operational marketing goals.
• Manage online marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.

Paid Media:

• Develop and/or deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues. To manage the performance media including but not limited to PPC and Google Ads Display, activities by brand.

Project and Portfolio Management:

• Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved. Manage a portfolio of projects while reporting to senior colleagues.

Stakeholder Engagement:

• To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team).
• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions.

Budgeting:

• Deliver a budget for an area of the organization or conduct complex analyses on budget progress in other areas of the organization. Manage the media budgets and ensure a high return on advertising spend (ROAS).

Insights and Reporting:

• Prepare and coordinate the completion of various data and analytics reports.

Leadership and Direction:

• Communicate the online media plans; explain how this relates to the function's strategy and action plan and the broader organization's mission and vision; motivate people to achieve local business goals.

Performance Management:

• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organization's performance management systems to improve personal performance. To implement and manage KPI’s related to all online marketing aspects. To ensure accurate reporting on KPI’s as and when required. Set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Continuous Improvement:

• Review existing operations in your own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered.

Team Capability Building:

• Provide coaching to team members to develop their skills.

Skills: Computer and System skills:

• Support business processes with comprehensive understanding and effective use of standard office equipment and standard software packages and provide guidance and training to others.

Commercial Acumen:

• Apply comprehensive understanding of the business environment and objectives developing solutions while providing guidance and training to others.

Costing and Budgeting:

• Use comprehensive knowledge and skill for costing, budgeting and finance tasks and provide guidance and training to others.

Data Collection and analysis:

• Guide and train others to analyse data trends for use in reports to help guide decision making.

Information retrieval and searching:

• Apply comprehensive knowledge / skill, and guide and train others.

Action Planning:

• Provide technical guidance when required to develop appropriate plans or perform necessary actions based on recommendations and requirements.

Planning and Organizing:

• Provide technical guidance when required to plan, organize, prioritize and oversee activities to efficiently meet business objectives.

Policy and procedures:

• Provide technical guidance when required to develop, monitor, interpret and understand policies and procedures, while making sure they match organizational strategies and objectives.

Policy and Regulation:

• Provide technical guidance when required to interpret and apply knowledge of laws, regulations and policies in an area of expertise.

Customer and Market Analysis:

• Conducts research and analyse data and provide technical guidance as needed in order to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.

Education:

• Grade 12/ SAQA Accredited Equivalent (Essential);
• Relevant degree and/or Diploma (Advantageous)

Experience: General Experience:

• 3-5 years' hands-on experience within a PPC campaign management environment (Essential); 3-5 years' digital marketing experience (Essential);
• Experience within a financial services industry and Ecommerce (Advantageous)

Managerial Experience:

• 2 or more years experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)