
Market and Customer Insights Practices Manager | Sandton
Job Purpose:
To support the business in identifying opportunities for different segments, and work to use identified insights to design compelling, disruptive and commercially viable Client Value Propositions for the company’s offerings.
Job Responsibilities:
- Provide input on activities for relevant CX reports by collecting information on status and results.
- Coordinate tasks, resources and internal and external stakeholders to support the implementation of strategic objectives.
- Meet financial objectives by coordinating activities in line with budget / target requirements.
- Design and Develop Client Value Proposition (CVP) by ensuring that the CVP's resonate with the customers' needs and while aligning with commercial imperatives.
- Identify and engage with all stakeholders to ensure implementation of CVP activities.
- Build and maintain collaborative relationships with stakeholders to deliver on CVP objectives.
- Understand customer needs and market trends.
- Monitor, analyse and articulate in detail competitor activity and emerging market trends to inform the CVPs and ensure the designs remain competitive and up to date.
- Leveraging Analytics, MI and CX to build a fact-based understanding of customer needs and use these insights to support or disprove particular areas of prioritization, focus and courses of action.
- Ensure alignment with the segment customer value proposition.
- Contribute to Segment and Proposition strategy.
- Leading and ensuring the implementation of the CVP from end to end.
- Working collaboratively with downstream colleagues with responsibility for building elements of the CVP to a definitive time table.
- Advanced Diplomas/National 1st Degrees
- Post Graduate Diploma: Marketing Management
- 5 years' experience in developing, implementing and crafting of CVP, take to market strategy and business plan.
- 6 years' experience in roles within market insights, consumer research or product management.
- Must have Insurance / Financial Services Industry experience.
- Business terms and definitions
- Cluster specific operations
- Communication Strategies
- Governance, Risk and Controls
- Principles of financial management
- Principles of project management
- Research methodology
- Decision-making process
- Data and Business analysis
- Competitive Intelligence
- Continuous Learning
- Customer Focus
- Work Standards
- Building partnerships
- Planning and Organizing
- Technical/Professional Knowledge and Skills