Direct Marketing Campaign Manager | Sandton

Job Purpose

Plan, direct, or coordinate marketing strategies, policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Ensure effective campaign planning and execution, against set targets and budgets, with a clear focus on acquisition and cross selling.

Responsibilities

Marketing Campaign Development - Coordinate activities of subcontractors and suppliers and act as their primary point of contact while working within an established contract to deliver successful advertising/promotion/other marketing campaigns. Define, implement and maintain a suitable campaign methodology to ensure efficient campaign execution in line with marketing plans.
Marketing Execution - Deliver specified outcomes and provide others with expert advice while working within established marketing programs. Implement multiple test and control campaigns across the various direct marketing channels with the ability to track and report on learnings.
Project, Program and Portfolio Management - Plan and compile marketing plans in line with targets and budgets for direct marketing stakeholders.
Advise and liaise with key stakeholders (sales managers, account managers etc.) on campaign information, strategy, trend analysis and best practice. Accountability for campaign strategies in order to drive long and short-term business objectives.
Budgeting & Costing - Track budgets and report variances to marketing department. Provide input on budgets for each brand and product line. Ensure maximum return on investment from the campaigns for all direct marketing stakeholders.
Personal Capability Building - Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
Conduct training intervention attendance.
Ensure the application of training, initiatives and process changes.
Taking career development and performance management seriously and look for ways to improve competence/results.
Set own goals and work towards them. Continuous and constant improvement.
Customer Service - Provide a quality service to customers while identifying opportunities to secure new business. Responsibilities include processing cases, dealing with complex queries and investigating and resolving customer problems. Ensure that business objectives and personal delivery aligns to and meet customer service standards.
Improvement / Innovation - Implement improvements and provide feedback on them. Use change management systems and protocols to provide routine supportive services. Proactive analysis of business conducted monthly - considering feedback received, trends analysed and action plan put in place to test, improve, innovate systems, processes and communication. Find new ways of generating efficiencies and effectiveness across business / department.
Leadership and Direction - Explain the local action plan to support team members in their understanding of what needs to be done and how this relates to the broader business plan and the organisation's strategy, mission and vision; motivate people to achieve local business goals.
Compliance - Review non-compliance issues and find solutions to ad hoc problems within an assigned unit or discipline. Involves working under guidance and within existing compliance systems.

Tasks:

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Consult with product development personnel on product specifications such as design, colour, or packaging.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Behavioural Competencies

Communicates Effectively - Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, tailors' communication content and style to the needs of others. Pays attention to others' input and perspectives, asks questions, and summarizes to confirm understanding.
Plans and Aligns - Plans and prioritizes work to meet commitments aligned with organizational goals. For example, stays focused on plans and improvises in response to changes, including risks and contingencies. Aligns own team's work with other workgroups. Looks ahead to determine and obtain needed resources to complete plans.
Customer Focus - Builds strong customer relationships and delivers customer-centric solutions. For example, digs deeply into customer feedback and drives the innovations that can enable the organization to better meet customers' future needs. Frequently adjusts approach to ensure customer needs are met and to improve service.
Drives Results - Consistently achieves results, even under tough circumstances. For example, regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.
Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skilfully separates root causes from symptoms.
Directs Work - Provides direction, delegating, and removing obstacles to get work done. For example, confirms mutual agreement on accountabilities, fostering strong coordination and minimizing duplicated efforts. Communicates delays or problems early so others can manage their own work schedules effectively.
Collaborates - Builds partnerships and works collaboratively with others to meet shared objectives. For example, encourages co-workers and external partners to work together as a team, and makes sure they get credit for doing so. Encourages people to share their honest views, responds in a non-defensive way when they do.
Optimizes Work Processes - Knows the most effective and efficient processes to get things done, with a focus on continuous improvement. For example, pursues, explores, and develops ways to ensure own work is as effective as possible within all relevant processes. Shares an analysis of process problems with stakeholders; discusses how to resolve the issue.
Situational Adaptability - Adapts approach and demeanour in real time to match the shifting demands of different situations. For example, takes steps to adapt to changing needs, conditions, priorities, or opportunities. Understands the cues that suggest a change in approach is needed; adopts new behaviours accordingly.
Ensures Accountability - Holds self and others accountable to meet commitments. For example, tracks performance and strives to remain effective, learning from both successes and failures. Readily takes on challenges or difficult tasks and has reputation for delivering on commitments.
Instils Trust - Gains the confidence and trust of others through honesty, integrity, and authenticity. For example, demonstrates integrity, upholding professional codes of conduct. Instils trust by following through on agreements and commitments despite competing priorities and by being honest and straightforward.
Manages Conflict - Handles conflict situations effectively, with a minimum of noise. For example, skilfully draws upon a wide range of perspectives in order to find optimal solutions to challenging situations. Actively identifies areas of agreement, builds solid consensus around them, and leverages these to resolve disagreements.
Balances Stakeholders - Anticipates and balances the needs of multiple stakeholders. For example, shows a strong commitment to identifying all relevant issues and making decisions that maximize outcomes for all key stakeholders. Engages effectively with multiple stakeholders and responds with well-balanced, win-win solutions.
Action Oriented - Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm. For example, identifies what needs to be done and acts quickly. Shows optimism and enthusiasm that affects others positively. Works independently, but knows when to ask for help.
Nimble Learning - Learns through experimentation when tackling new problems, using both successes and failures as learning fodder. For example, relishes new or unusual problems; seeks others' input and experiments with own ideas. Easily learns the essence of difficult issues and concepts. Investigates and discusses own mistakes to learn from them.
Self-Development - Actively seeks new ways to grow and be challenged using both formal and informal development channels. For example, demonstrates strong commitment to own development by continuously updating knowledge, skills, and abilities. Shows strong enthusiasm for seeking learning opportunities.
Financial Acumen - Interprets and applies key financial indicators to make better business decisions. For example, gathers the financial data and metrics essential for the role; interprets quantitative and financial data accurately; seeks guidance, as appropriate.

Skills:

Planning and Organising - Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on planning, organising, prioritising and overseeing activities to efficiently meet business objectives.
Data Collection and Analysis - Works independently and provides guidance and training to others on analysing data trends for use in reports to help guide decision making.
Database Administration - Uses comprehensive knowledge and skills to act independently while guiding and training others on designing, implementing, maintaining and administering databases.
Customer and Market Analysis - Acts independently using comprehensive knowledge and/or skills to conduct research and analyse data while guiding and training others on how to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.
Commercial Acumen - Applies understanding of the business environment and objectives to develop solutions without supervision, while also providing technical assistance when necessary.
Action Planning - Uses comprehensive knowledge and skills to work independently while providing guidance and training to others on developing appropriate plans or performing necessary actions based on recommendations and requirements.
Verbal Communication - Applies comprehensive knowledge to act independently while providing guidance and training to others on using clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies.
Presentation skills - Uses comprehensive knowledge and skills to communicate with other people independently while providing guidance and training to others on speaking in a clear, concise and compelling manner.
Project Schedule Management - Uses comprehensive knowledge and skills to act independently while guiding and training others on sequencing and scheduling tasks into a project plan.
Assessment - Works without supervision and provides technical guidance when required on analysing data from multiple sources to draw appropriate conclusions and make suitable recommendations.
Managing Change - Works without supervision and provides technical guidance when required on maintaining high performance while applying a change mindset to the planning, execution and monitoring of business activities during times of change.
Sales and Marketing - Works with full competence to use sales and marketing insights in favour of the organisation. Typically works without supervision and may provide technical guidance.
Content Development Processes and Workflow - Works with full competence to work with guidelines and processes in place for producing marketing content. Typically works without supervision and may provide technical guidance.
Document Management - Works with full competence to use document management tools to manage, view, organise, and store documents. Typically works without supervision and may provide technical guidance.

Education

General Education:

Grade 12/ SAQA Accredited Equivalent (Essential)
A relevant 3-year Business related degree / diploma in Business Management and/or Marketing (Essential)

Education:

Grade 12/ SAQA Accredited Equivalent (Essential)
A relevant 3-year Business related degree / diploma in Business Management and/or Marketing (Essential)

General Experience: