Brand Manager | Sandton
Do you have the Brand Management Exposure from a Marketing Firm or Agency ?
Apply today and join this progressive & forward thinking Financial Services Leader today as a Brand Manager.
The successful candidate will be a custodian of the brand. Create, execute and monitor brand strategies that deliver on brand requirements. Report, monitor and analyse marketing and brand activities and maintain a keen interest in the growth and profitability of the overall business.
Deliver specified outcomes and provide others with expert advice while working
within established marketing programs.
Create brand prominence through co-ordinated activities and communication.
Deliver against business metrics through multiple activities and touchpoints.
Brand Strategy and Effectiveness
Manage brand and coordinate brand support activities, using brand tracking and/
or performance analysis to inform future brand activities.
Develop and implement an integrated brand strategy to yield optimal business
Assist in achieving brand positioning and lead on contributing ideas to brand
Develop and deliver marketing communications campaigns across all media to
support the business plan and increase sales.
Effectively utilise all channels, in an integrated and co-ordinated manner to
deliver on brand strategy.
Identify suitable brand opportunities and execute accordingly.
Data Collection and Analysis
Collate and analyze data using pre-set tools, methods and formats. Involves
Deliver small project workstreams, carrying out specified project activities within
defined time and quality parameters and ensuring adherence to the prescribed
project management methodology.
Stakeholder Engagement (Internal and External)
Contribute to stakeholder engagement through identifying stakeholders, finding
out their needs/issues/concern and reacting to these by arranging meetings and
events and drafting supporting materials to promote understanding and
Agency management: Manage day-to-day agency operations in order to achieve
optimal return from agency resources.
Internal and external supplier management: Co-ordinate and collaborate with all
relevant stakeholders to ensure delivery of brand strategy through the entire
Marketing Impact Assessment
Support the collection of data and participate in reviews of marketing activities to
identify opportunities for improvements.
Personal Capability Building
Develop own capabilities by participating in assessment and development
planning activities as well as formal and informal training and coaching; gain or
maintain external professional accreditation where relevant to improve
performance and fulfill personal potential. Maintain an understanding of relevant
technology, external regulation, and industry best practices through ongoing
education, attending conferences, and reading specialist media.
Develop knowledge and understanding of the organization's policies and
procedures and of relevant regulatory codes and codes of conduct to ensure
own work adheres to those standards. Obtain authorization from a supervisor or
manager for any exceptions from mandatory procedure.
Ensure strict brand governance on all internal and external communications and
application of brand CI.
Grade 12/ SAQA Accredited Equivalent (Essential); Undergraduate Degree in
Marketing/Advertising / Communications Qualification or equivalent (Essential);
Postgraduate Marketing/Advertising/Communications qualification
3 - 5 years' Brand Management experience (Essential); Agency experience
(Essential); Traditional and Digital Media experience in both buying, planning
and strategy (Advantageous)
1 - 2 years experience of supervising and directing people and other resources
to achieve specific end results within limited time-frames (Advantageous)
*SAQA Accredited Equivalent - It is the onus of the applicant to provide and
its subsidiaries with certified evidence that their qualification(s) meet the
equivalent NQF level required for this role at time of application. As a registered
Financial Service Provider, we are mandated to ensure that all our
representatives are and remain fit and proper at all times. By applying for this
role, you consent to having your relevant qualification and or accreditation or
confirm that you are working towards meeting the competency requirements. You
further consent to the relevant information being verified.